Our intended audience is members of the Seventh-day Adventist church, but we happily communicate with all who are interested.
The Canadian Adventist Messenger will:
- INSPIRE READERS, by painting a vision of a vibrant, relevant church that invites commitment and involvement;
- EDUCATE READERS, by stimulating thought, showing spiritual gifts and Christian skills in action, and expanding understanding of the Adventist church;
- ENCOURAGE READERS, by nurturing all segments of the church community, sharing spiritual insights and practical applications, and building a network of people and resources.
We will fulfill our vision by focusing on Canadian members, issues, and achievements; presenting candid discussions and multiple viewpoints; describing what works, what doesn’t and why; emphasizing the human interest element in stories; using visual elements to spark curiosity and hold attention; creating interactive channels for reader involvement; providing contact information for follow-up by readers.